should i surf?
should i surf?
Last updated: 13 September 2026
Should I Surf is a personal surf decision service. SHOULD I LTD, a Scottish company, is the data controller of the personal information described here. This page explains what information we use to run and improve the service, who processes it on our behalf, how long we keep it, and the choices you have.
Questions and privacy requests can be sent to hello@shouldi.surf.
When you create an account and use the product, you may provide:
While the service runs, we also create and store records needed to operate it:
We use this information to authenticate you, save your spots and history, interpret forecasts in the context of your surfing, answer questions, deliver alerts and support, administer subscriptions, secure and troubleshoot the service, and understand whether core product flows are working.
We do not sell personal information or share it for third-party advertising. We do not use cross-company tracking to build advertising profiles.
To answer a question, relevant messages and surf context may be processed by AI model providers. The specific providers we use can change over time. That context can include saved-spot details, forecast conditions, profile preferences, and recent session history.
Should I Surf also stores conversation history and operational AI request records so chats can continue and failures can be investigated.
Exact saved-spot coordinates are sent to forecast and tide providers when needed to obtain conditions. A privately named spot is not published to a public spot directory by Should I Surf, but its coordinates still have to be processed by the services that provide its conditions.
We use service providers only where needed to run the product. They fall into these categories:
These providers may process information outside the United Kingdom. Where required, we rely on appropriate contractual and legal safeguards for international transfers.
Surf alerts are opt-in. You can turn them off in the app or use the unsubscribe link in an alert email. You can edit or remove saved spots and journal entries in the app at any time.
Account, spot, session, chat, and alert information is kept while your account is active, until you delete the account.
AI operational logs, ratings and the conversation context attached to those ratings, and error-monitoring diagnostic data (including masked replays) are kept for 30 days.
You can delete your account inside the app. If your account has a Stripe subscription, deletion first cancels every non-terminal subscription so no future renewal is left behind. It then removes your Should I Surf profile, saved spots, sessions, conversations and messages, alert data, ratings, onboarding records, and AI logs, and deletes the authentication account.
Some information may remain for a limited period in backups or with processors. Stripe may retain transaction records where required by financial or legal obligations. If you cannot use the in-app control, email hello@shouldi.surf.
Depending on the circumstances, UK data protection law may give you rights to access, correct, erase, restrict, or object to processing of your personal information, and to receive a portable copy. You can also complain to the UK Information Commissioner’s Office. Contact hello@shouldi.surf to exercise a right.
We use access controls and service security features intended to protect your information. No online service can guarantee absolute security.
Forecasts and AI interpretations can be incomplete or wrong. They are decision support, not a safety guarantee. Always check current conditions, local guidance, and your own ability before entering the water.
We will update this page when the service or its data handling changes. If a change materially affects how your information is used, we will provide an appropriate notice.
Privacy questions? Email hello@shouldi.surf.